Esmalglass · Itaca
Location:
Villareal (Castellón)
Year:
2022
Esmalglass · Itaca
Conceptualisation and execution of hybrid Ceramoteca, e-wall and livingwall.
The integration of technology associated with protocols of use that enhance the customer experience along the route of the showroom is requested.
For this Loopers proposes three experiential micro-spaces that help to bring the spaces to life and enhance the memory. The first contact with the client is the large videowall for which customised audiovisuals have been designed and programmed modes of use depending on the visit to be launched from a Tablet by the sales team. The second space corresponds to the videomapping generated in two transition areas or environments with a videomapping design that reacts to the presence of people.
Finally, the necessary technology has been integrated to promote remote or hybrid sales in the ceramoteca, a space within the showroom equipped with furniture and technology suitable for virtual meetings with customers and hybrid tours through the showroom with a mobile camera to see their solutions.
